MINI USA Interactive Training Event

This year, I have taken a lead position at BLADE editorial in Phoenix, AZ. We were lucky enough to work with the folks at Automätik and MINI to create an interactive test drive for the Countryman launch. The concept hinged on an interactive iPad app in the vehicles that would lead the occupants through two one-hour courses outlining the style and performance and the safety and security though an off-road motoring route. The GPS-triggered app would play the appropriate videos and could interface to other vehicles though a live chat function.

I edited this short video breaking down the project. Enjoy!